For those who would rather be asked the right question than be sold the wrong answer.

Brand Foundations is a quiet space for thinking about brand.

A small constellation of questions, designed to make you say something about what you are building that you have not said before. The questions do not have answers. They open onto more questions. The work is in the sitting with them.

It is run by Charlie Van Eeden — a Dutch brand strategist with twenty-five years across Amsterdam, Singapore, and Silicon Valley. Co-founded Tanglin Gin. Now based in Palo Alto.

If a question stays with you, write to me. charlie@brandfoundations.com

Product plus personality equals brand. — David Bowie